Pop-Ups and Placemaking: How Short-Term Activations Lead to Long-Term Growth

By John Rufo of Form + Place and Allison Yee of UpNext

Over the holidays, while shopping local, I went into a Needham gift shop, and in chatting about retail and the local business climate, I was surprised to hear the owner was not a fan of pop-ups. It got me thinking about the pop-up format and how there are a lot of different opinions about its roles and results. Though they are a relatively new addition to the retail scene, pop-ups have obviously evolved quickly, in tandem with the dramatically changing retail landscape. I turned to my friend Allison Yee of UpNext, a boutique firm that cultivates pop-up opportunities for both brands and spaces, to shed some light on the subject.  Allison shared these insights…

“Before founding UpNext, I oversaw The Street in Chestnut Hill for WS Development. In 2014, I envisioned a unique opportunity for our 400sf vacancy. A former ice cream shop, the space was adorned with mirrored ceiling tiles and orange orb pendant lighting. It was screaming for a minimalist makeover. The property was hungry for a fresh local tenant mix. Shoppers were hungry for baked goods, fresh coffee and high fashion. The Street was readying for major new phases of development. In the meantime, this little jewel box was sitting empty and ignored.

Retail Incubation at The Street

We got the green light to vanilla box the space. Then we set to working lining up a killer rotation of local brands to fill it. These pop-ups were a first for the property, and a relative unknown for the community. OMG! Bagels took a leap of faith as the first occupant of the space. After a successful 6-week run, shoppers wanted to know where their new beloved bagel spot had gone! Despite a little learning curve, the community soon took to the ever-changing storefront. Brands got a chance to test their offerings out in a sought-after market, without any long-term commitment. And the developer found a new way to see what concepts should be added to the mix.

The Bagel Table featuring OMG! Bagels

Fast forward a couple of years and The Bagel Table (serving OMG! Bagels) is now a permanent tenant at The Street a few doors down from their original pop-up space. The property has continued hosting pop-ups with a range of other up and coming brands. Among them, Ronsky’s, Legit Activewear, Fleuri and Casper – have all since secured permanent homes at The Street.”

These successes solidified Allison’s theory that pop-ups play an important role in placemaking. Each activation added energy to the property and excited shoppers with new experiences. In 2018 Allison launched UpNext to expand her vision for pop-ups and innovative retail formats as strategic development and placemaking tools. Allison walked us through a number of UpNext projects to illustrate their multi-faceted role.

Adding Vibrancy to the Village Landscape: The Shop on Washington

UpNext was engaged by Mark Development to activate their Newtonville storefront one block down from the company’s major mixed-use project, in early stage construction at the time.

THE VISION

• Design a branded experience to incubate and support local retail

• Encourage community engagement

• Test varying uses within the Newtonville market

 THE IMPLEMENTATION

• A series of themed pop-up collectives: Valentine’s Day, Mother’s Day and Back to School

• Each collective featured 12-24 local brands at a time

• Focus on primarily retail brands, peppered with experiential layers including product personalization, artist collaborations, family photo shoots, and cookie decorating classes

• Utilizing data and community input, UpNext iterated on each concept, adding new elements to each activation

 THE OUTCOME

UpNext and Mark Development provided a community gathering hub where neighbors were welcome to shop or just come together while enjoying each playfully themed venue with an open environment to share feedback on ideas for the neighborhood. The experiment proved a solid test for brands to see the potential of a new locale, and for the developer to understand the community’s wish list for ongoing use.

Adding Vibrancy to the Village Landscape: Portobello Road (summer pop-up in Brookline Village)

UpNext worked both on behalf of the property owner and the retailer to matchmake between the two parties.

THE VISION

• Create an interim use for property owner’s village storefront while it awaited a long-term lease

• Secure a prime location for local retailer’s summer sale within range for their existing clientele, while overlapping with a new audience

THE IMPLEMENTATION

• Portobello Road transformed the former real estate office filled with historic charm into an on-brand boutique space

• Established a three-week destination for existing and new Portobello Road customers

• Generated traffic for neighboring restaurants and retailers

THE OUTCOME

As the local property owner’s first foray into pop-ups, they were thrilled to see the energy it added to their neighboring tenants, the new revenue stream it generated, and the potential for future activations. The landlord is currently working with UpNext to activate other vacancies in their retail portfolio. For Portobello Road, it checked all the boxes of what they were looking to accomplish:

• Well-matched location and setup that led to a steady flow of business and ideal space for selling off inventory to make room for the new

• Test of Brookline as a location for potential future expansion and/or pop-ups

The experiment also peaked Brookline Economic Development’s interest in making the town a welcoming place for pop-ups to do business and opened up an ongoing dialogue in how they can accomplish this.

Activating the Public Realm: Local Retail on the Rose Kennedy Greenway

UpNext partnered with the Greenway Conservancy and Flexetail to cultivate a series of pop-ups and subsequent Winter Market, set alongside Dewey’s Square daily rotation of food trucks.

THE VISION

• Utilize mobile retail units to create an amenity in a public space/busy commuter corridor, which allows local brands the opportunity to share their products in a unique venue.

THE IMPLEMENTATION

• After taking Dewey Square (The Greenway’s park just outside Boston’s South Station) for a spin a day or two at a time with brands like Sh*t That I Knit and Local Maker, we saw a collective opportunity to create a multi-week market environment for the 2019  holiday season

• UpNext curated a rotation of eight local brands, set up in their own branded spaces and Flexetail’s tiny house style retail units

• Focused on easy gifting spanning three weeks of peak holiday season in December

THE OUTCOME

This public realm shopping intervention created a sense of place for commuters and opened up an opportunity for local brands to connect with a captive audience. It also set the stage for future engagements as UpNext will be curating four local brands for Valentine’s Day, as the Greenway Conservancy explores expansion opportunities for the 2020 Holiday season!

Dewey Square on the Greenway

So as big box and specialty store chains continue to shutter and be repurposed, direct to consumer (DTC) brands and short-term activations are backfilling vacancies, while new layers of the pop-up world are taking shape. Pop-ups are both a low-risk way for brands to test new markets and concepts while connecting with consumers, and a strategic place-making tool for developers and other property owners. “Meanwhile uses” prevent vacancies from serving as the Achilles heel of communities, and this new layer of retail villages, rotating storefronts and collectives utilizes excess capacity to boost place-making efforts for developers, towns and public realm environments alike. In the end, while some established brick and mortar retailers might feel they are losing market share to these activation efforts, if carefully curated and thoughtfully coordinated with the existing neighborhood uses, pop-ups can lift up a village or retail center and drive new business for storefronts across the board.

The Challenges of Implementing a Community’s Economic Development Vision

By Michael A. Wang

Even communities that have proactive leadership and a seemingly forward-thinking approach to development can run into unexpected challenges when trying to implement a long-range vision. With strong leadership and systems in place, communities can often position themselves well to attract private investment by undertaking a collaborative visioning process designed to build consensus among key stakeholders. The resulting “road map” - whether a Comprehensive Plan, District Master Plan or Area Vision Plan - can help identify, not only goals but, a process for achieving balanced and sustainable economic growth.

Each municipality has a unique set of variables that need addressing, and priorities might include infrastructure improvements, better transportation connectivity, mixed-income housing, a more diverse tax base or an improved public realm, to name a few. The resulting implementation approach often centers on strategies such as updating regulatory frameworks, helping to make key development sites shovel-ready or providing creative financial incentives, all of which can help facilitate meaningful public-private partnerships.

Needham Street Area Vision Plan, Newton, MA

Increasingly, however, it seems that even when foundational vision documents are in place and communities have an experienced developer interested in a prioritized development site, the approvals process can be unnecessarily onerous. Keeping in perspective long-term goals for economic development, and how best to achieve them, can sometimes be very challenging for community leaders, as well as their constituents. Whether “NIMBYism” or a presumed distrust of developers, it is not uncommon to find certain community groups stirring fears of the unknown and automatically positioning themselves to campaign against transformative development proposals.

In Newton, MA, there are two 1 million plus square foot mixed-use developments – Newton Northland and Riverside Station - currently going through the approvals process. These projects are well-suited for the development sites that they are slated to occupy. The Northland project, located along the Needham Street commercial corridor, plans to reposition a largely vacant and underutilized parcel, while preserving the historic Saco-Pettee Mill. The developer of the Riverside Station project proposes to convert acres of asphalt - currently used as a commuter parking lot - into a vibrant mixed-use neighborhood in a location that meets the definition of transit-oriented development.

Each of these projects has been designed to address specific goals identified in area vision plans that were generated through a collaborative community outreach process. These include a vision for land use that incorporates mixed-use and diverse housing options, as well as new cultural and recreational opportunities. Despite designs that show a high-level of contextual sensitivity and a purposeful consistency with area vision plans, community groups continue to ask for more…. or is it less? One current trend derailing development proposals is the call to “right size” these neighborhood developments - which invariably means “downsize”. But what seems to be getting overlooked is the fact that the down-scaling of these developments often leads to the omission of the very public amenities, vibrant place-making characteristics and desired density that would make these projects a dynamic part of the larger community.

The Northland project was recently approved overwhelmingly by the Newton City Council, after an extensive vetting process led by the Council’s Land Use Committee. Despite careful consideration and endorsement by the Council, Planning & Development Department staff and professional peer review experts, the Northland project now faces a referendum, sponsored by a “grass roots” organization that is calling for a “thoughtful, holistic review” process that, in fact, was just completed. Hopefully, community groups that continue to oppose these developments will take a step back and contemplate the long-range economic development goals that they helped identify for their City, understand that these projects are an integral part of achieving that vision and trust that the processes already in place will result in their thoughtful execution.

Rendering of the main public green in the Northland Newton project

Themes in 2020: “Right-Sizing” and Other Trends Impacting Mixed-Use Development

By John Rufo

As we turn to the last page of the calendar and anticipate the year ahead, it’s interesting to imagine the themes that may impact the design in the projects we will help shape in 2020. It’s been a year of pre-election candidate vetting, of potential constitutional crisis, of interesting proposals to fight the national and global housing crisis, and of growing voices in the effort to put the common good ahead of our divisive dialogue and intractable differences. The role of designers, one might say, is to create tangible responses to nascent ideas, in dialogue with current trends to understand how their implementation might affect a community. Three interrelated issues that we will be thinking about in 2020 are right-sizing, the evolving retail ground plane and place-making as a kind of invitation to community healing.

Right Sizing

One recurring and impactful topic that has gotten a lot of traction in recent months is “Right Sizing”. In Newton, where two very large mixed-use projects, Northland and Riverside, are going through approvals, the idea of “right-sizing” has spawned a vigorous and passionate dialogue emanating from local neighborhood groups and involving city leaders, developers and the design community. In short, what a developer often sees as the right density to make a large and complicated project viably “pencil”, a neighborhood group might see as too large and therefore increasing traffic, impacting schools and ultimately transforming the environs in a way that is, in their opinion, unpalatable and a threat to an established quality of life.

While their fears are understandable, the harder more nuanced conversation addresses not only size and traffic, but it also considers providing more housing options, creating a walkable 24/7 public realm, and finding in development proposals the ability to create robust and community-focused amenities such as open space systems linking such community benefits as walking trails and public transportation. While the role of Form + Place on the seam of the public and private interface is often to objectively evaluate/design the public realm, it can’t be ignored that there is a tangible connection between density and deliverable amenities that help communities make progress on issues like affordable housing, sustainability, diversity and shared equitable public places. While down-sizing projects as they move through the approvals process may quell people’s fears, a squandered opportunity to provide needed public benefits may be a real result of the process.

The Evolving Ground Plane

In our cities and towns there is, as you will surely have heard, a “Retail Apocalypse” unfolding that is reshaping our neighborhoods and impacting the evolution of retail and mixed-use development. The “ground plane”, as architects like to call it, is shifting. Viable retail uses to fit all contexts can be hard to come by, there are only so many hip third-place cafes to go around, and banks and nail salons are now vilified as the scourge of dynamic street life. People want a vibrant, shoppable streetscape, but in practice it’s getting harder and harder for developers and building owners to deliver. Pop-Up shops have emerged as one way of at least temporarily solving this problem, but the potential in curated pop-up offerings seems to be misunderstood by the public and those not intimately familiar with leasing and development of ground floor commercial space. Pop-up consultants like Up Next https://poppingupnext.com/ and Storefront https://www.thestorefront.com/ focus on curated, gallery-like environments that provide opportunities for new businesses to experiment with “bricks and mortar” while providing developers and building owners a way of branding and bridging transitional phases of larger projects and small neighborhoods.

As projects are “right-sized”, one of the inevitable results of a smaller tighter pro-forma is less ability to underwrite the inclusion of smaller local retailers with larger “credit tenants”. In response to this trend the inclusion of “flexible commercial space” is starting to be more common in development proposals and should be considered by cities and towns as a viable zoning mechanism to incentivize active ground floor uses. If there isn’t currently a retail market for a particular project or if there simply is not the critical mass needed to support a diverse range of tenant types, a developer could set aside a certain percentage of ground floor space for temporary use as office space, community space or possibly otherwise restricted uses such as a maker space or live-work space. As this trend evolves it will be interesting to explore the notion of public access and community engagement that these kinds of spaces might catalyze.

Place-Making as Community Healing

Place-making is verging on being an overused term these days. But doing a deeper and wider dive into the various manifestations of any trend can reveal why certain subjects hold on and continue to be relevant in the dialogue linking design and civic engagement. In this blog over the past two years we’ve written about place-making being something as small and intimate as the way you arrange your desk, to the art you hang on the wall, to the types of chairs selected for a common space or outdoor café, to the large-scale shaping of buildings and public spaces.

But as we move forward into an election year and we confront the need for true dialogue and debate of real issues, we wonder about the context of those conversations and how creative place-making might shape public discourse. Maybe the answer is really no different from understanding that it happens across a variety of scales. Maybe because of our wealth of differences as well as the values we hold in common, it’s important to acknowledge that all spaces have the potential to be the setting for community dialogue. From living rooms and kitchen tables, to conference rooms and water coolers, from park side benches to community gazebos and amphitheaters, the spaces we design and help shape can sponsor the most important conversations we have. With this in mind, it seems incumbent upon the proponents and designers of a large mixed-use development to provide spaces that foster active as well as passive engagement, speech making as well as concert listening, people watching as well as people engaging.

In 2020, the myriad trends and threads of 2019 will carry forward and either gain momentum or give way to new ideas. Amid this evolving landscape, we at Form + Place believe our role is to provide a client and community-focused process that without exception:

·        Articulates a vision for our clients

·        Allows our clients to build community inside and outside of the building walls

·        Creates buildings that support our client’s mission

·        And creates places that engage community and define paths to connectivity

Life Along the Green: How Placemaking Design Can Invigorate Public Transit Routes and their Destinations

By Aidan Coleman

As I enter my second year as a Brookline resident navigating the Greater Boston area without a car, I’ve begun to reflect on how much of my life revolves around the MBTA, and more specifically, the Green Line D branch. Work, groceries, fitness, shopping, dining, and entertainment are all integrated into my routine along this branch of rail. With critiques and talks of improving the MBTA in the news recently, I’ve been contemplating as a designer about how to improve the user experience by incorporating more programming and placemaking ideas into locations. In my research, I found that there is a growing priority on transit-oriented developments (TOD) in the Boston area trying to boost activity around transit stops. As defined by the MBTA, TODs are “compact, walkable developments at or near transit stations, generally including a mix of uses,” (MBTA Realty). There are various TODs accessible from the D line that incorporate many established “good placemaking design” ideas, but these TODs will require that extra spark for human activity if they aim to prosper as transit-oriented destinations.

My main uses for the Green Line along the D branch (Fun, Home, Food, Work, Something New!)

(Diagram by Aidan Coleman, map underlay from Google)

Fenway/Kenmore

As I’ve observed through my years of college and currently as a young working professional, the Fenway/Kenmore area has seen remarkable change over the past few years. I would easily consider it the center of entertainment in the west portion of Boston based on its existing sporting and music venues alongside the night and restaurant scene that these venues greatly supplement. Its popularity has no doubt benefitted from its relative location to the many surrounding colleges, and its recently constructed high-end apartment buildings are surely helping as well. The area is supplied with ample entertainment and human activity, but only recently has welcomed a specifically designed social gathering space that takes advantage of qualities of designed parks or squares in urban areas.

Fortunately, the Time-Out Market project was able to embrace many aspects of placemaking and TOD design. It gave us a new food and gathering experience with a large food hall, a connected lawn and beer garden on top of a former surface parking lot, pushing the surface lots to a garage underground. On top of that, it is directly adjacent to the Fenway T stop for easy access. I’ve found myself wanting to spend time there, either by going to eat with friends or enjoying a coffee and donut by myself, but it seems to also be an attractive location for social media photography, where one can observe people playing games on the lawn or taking pictures with the funny fountain statues. At its core, I think the project is a great example of placemaking design because it invites people to casually stop for free and people watch, with the option to engage others socially with food or games, if they choose. Since a lot of the entertainment in Fenway comes at a cost, the Time-Out Market gives people the welcomed option to pause and spend time without commitments or obligations.

Gathering spaces (outlined) and their adjacent attractions (in red) at Time-Out Market

(Photos by Aidan Coleman)

Chestnut Hill

Chestnut Hill contains a few developments; with the Chestnut Hill Mall, Chestnut Hill Square, and The Street. I happen to enjoy The Street’s convenience as a stopping point for groceries after work and its connection to the bus line that runs near my house. Each development has done its best in creating convenient and attractive retail and dining locations, but The Street feels the most accessible by the MBTA. The Street has shown some thought in designing pedestrian scale outdoor spaces around its dining spots, but are the spaces worth the visit when someone is done being a consumer of goods, foods and services? The main gathering area seems to draw people for yoga and family events, but when those events aren’t happening, the gathering space is only occupied by retail and food consumers passing through from the adjacent locations.

While The Street offers a lot to visitors in terms of shopping, and does well to host as many events as they can at their green gathering space, but I think the argument for better placemaking lies within a location’s ability to maintain a human presence even when the events aren’t happening. It’s a predicament that a public space like Government Center Plaza has faced even though its surroundings are highly populated. When we compare The Street to Fenway’s Time-Out Market, the differences in activity can be attributed to the targeted demographics, and available gathering space. Time-Out Market can target the variety of college students and young professionals who want to come and hang out in neutral gathering spaces outdoors or indoors. The Street seems to primarily draw families and shoppers with vehicles. They visit for restaurants or enjoy shopping on the weekends or after work, but the only neutral gathering space is an outside green space. At night or in bad weather, people visiting The Street could be more likely to eat/shop and leave, as the attractions require more of a purpose and there are limited options for gathering and people watching in a space that doesn’t require purchasing goods.

Gathering spaces (outlined) and their adjacent attractions (in red) at The Street at Chestnut Hill (Photos by Aidan Coleman)

Riverside Station

One ambitious TOD proposal undergoing review at the end of the D line is Riverside Station. Currently, the station and its parking lot only serves as a transportation access point where the main use is to jump on the train and head back and forth to work. The state of the site is more of a place made for cars, and the vision in the redevelopment strives to add more uses to the site so it can more steadily be a place for people to live, work, shop, and gather. The project proposes to develop more than a million square feet of a mix of housing, offices, retail, public space, and parking (Boston Globe). This along with other changes and additions will bring about a monumental change to the area. Abutters believe the scale of the development is too large for the site and that the development will bring more congestion to the area’s infrastructure and schools (Newton LFIA.) Mediating ambitious goals of a TOD and addressing the concerns of the neighborhood residents is now a major focus.

In evaluating this project’s proposed placemaking qualities, it seems to check off many positives. It will mix uses, have transit, pedestrian, and biker accessibility, and will contain multiple gathering spaces in the form of greens, urban squares, and even a green amphitheater. The question from me is whether there will be enough programmed activities to host the workers, commuters, residents, and hotel visitors that plan to make use of the site. Besides living, working, shopping, and dining, this TOD must do its best to offer an experience that engages human interaction, or at least lets you watch it, if it is to become a successful placemaking example.

Gathering spaces (outlined) and their adjacent attractions (in red) at the proposed Riverside development

(Diagram by Aidan Coleman. Underlay Image from riversidenewton.com)

While designers and developers can do all they can to install and program spaces so that they can be comfortable and full of people, the key point in creating a steady human presence is giving people a platform for social engagement so they have the option to interact with people, or just sit back and watch interactions take place. The developments on the Green Line share common successes in placemaking such as ease of pedestrian access and mixed programmatic uses, which can draw different demographics and a steady flow of people throughout the day, but what adds that extra placemaking excitement comes from the neutral gathering spaces that invite the opportunity for people watching and social interaction, which can ultimately spark memorable experiences.

Citations

Chesto, John. “Developer’s Plan for Riverside Station Site Is Scaled Back, but the Opposition Isn’t Likely to End.” Boston Globe, 8 Sept. 2019, www.bostonglobe.com/business/2019/09/08/developer-plan-for-riverside-station-site-scaled-back-but-opposition-isn-likely-end/aHOLqDRegsgU6al5kFGQ3I/story.html.

“Our Positions.” Right Size Riverside, Newton Lower Falls Improvement Association, newtonlowerfalls.org/OUR-POSITIONS2.

“Riverside Newton.” Riverside Newton, 24 Sept. 2019, riversidenewton.com/.

“Transit Oriented Development.” Massachusetts Realty Group, www.mbtarealty.com/transit-oriented-development/.

Can A Commercial Hub Refocus East Boston’s Maverick Square?

By Benjamin Paltiel, Custom Content Writer at BisNow, in conjunction with Form + Place

Published in BisNow on September 17 2019

Rendering of Maverick Corner, looking along Maverick and Chelsea Streets

East Boston is having a moment. The neighborhood, which for years has been a relative backwater for real estate, is now piquing the interest of developers who see potential in its proximity to public transit and picturesque water views.

But an emphasis on multifamily buildings has kept East Boston largely a bedroom neighborhood that lacks many of the commercial services that draw in modern city dwellers.

Maverick Corner, a new commercial project developed by Linear Retail and designed by Newton-based architecture and planning firm Form + Place, is hoping to capitalize on new demand for businesses and reshape how residents experience the neighborhood.

“Great neighborhoods come from having a mix of people working, living, eating, shopping and taking part in civic life, all in close proximity,” said John Rufo, principal at Form + Place. “Maverick Corner was the logical next step in the neighborhood’s resurgence.”

Numerous large apartment buildings have sprung up along the waterfront periphery of East Boston, with names like The Eddy, Portside and Clippership Wharf. But away from the water, around the Maverick Square T station, the sites are smaller and development has been more granular.

Planted at the northeast corner of Maverick Square, Maverick Corner hopes to become the nucleus of a more vibrant East Boston. Plans are for the project, recently approved by the Boston Planning and Development Agency, to include a café, a fitness tenant, and a restaurant with a third-floor deck and views of the Boston skyline.

Rufo sees this development leading the charge in East Boston's resurgence, but noted that Maverick Corner's design has purposefully drawn inspiration from its surroundings. As the development team worked through the neighborhood review process, the project evolved from a two-story building with a contemporary glass and steel exterior into a more substantial three-story building with a brick and stone facade that recalls the brick row houses in the area.

Maverick Corner from Chelsea Street, showing the building’s three elevation profiles

"Every time we consulted with people in the community, they offered constructive feedback, and the building got better and better,” said Joel Kadis, partner at Linear Retail, the developer behind Maverick Corner. “They really wanted something they could identify as belonging in Maverick Square, and I think we achieved that."

One of the biggest surprises of neighborhood review was that longtime locals wanted the project to be bigger. Even as they worked to preserve the feel of their neighborhood, Kadis said, there was a clear demand and need for more businesses.

To help the development feel organic and compatible with its East Boston home, Form + Place broke up the massing of the building, so that the structure appears to be composed of three distinct buildings. Though it has a larger floor plate than its neighbors, it does not seem to dwarf them, instead blending smoothly into Chelsea Street and Maverick Street, two of the neighborhood's main thoroughfares.

While the idea of a residential building at Maverick Corner was floated numerous times, Linear Retail was resolute that East Boston needed a commercial re-centering, and Form + Place helped Linear realize that goal.

“Our process starts with listening deeply to the developer’s goals, but also listening closely to the community’s needs and aspirations,” Rufo said. “Maverick Corner is really part of a larger mixed-use, transit-oriented project that encompasses the whole neighborhood.”

While Maverick Square still has a long way to go before it can be called bustling, its growth has been foreshadowed. Beyond Maverick Square, Form + Place's community building efforts have continued to help breathe new life into neighborhoods around Boston.

In Winthrop, Form + Place’s recent master plan, produced in conjunction with MassDevelopment, is fostering the first mixed-use developments in the town's heart. And in Watertown, the firm was involved in the creation of a new mixed-use district along the Arsenal Street corridor, best known for the development of Arsenal Yards.

In its architecture, planning and rezoning efforts, Form + Place draws inspiration from the local context to help each area maintain a unique feel.

“In the planning and design world, we’ve been talking about placemaking for more than a decade,” Rufo said. “Now developers are catching on and realizing the difference it can make in driving the revitalization of areas that need it most.”

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This feature was produced in collaboration between Bisnow Branded Content and Form + Place. Bisnow news staff was not involved in the production of this content.